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Running for office can be demanding.

7 facts that politicians should take into account

Considering this fastly changing world, these facts dramatically affect political campaigns. Therefore, the best strategy to face this demanding environment is always a step ahead.


Driven by demographic variables polarization has dichotomized the political offer.


Loyal and voters are no longer a reliable source of political support.

Public Opinion

PO research faces the new-era challenges but still fundamental to make strategic decisions.

Digital Era

Political Marketing on social media is increasingly gaining importance.

New Generations

Due to the complexity of social demands, being aware of current trends make easier to make decisions.


An original campaign has shown to have an effective impact on the electorate.


Either for Incumbents or candidates running against incumbents. the strategy varies substantially.

political inforgraphics

The Right Way

Organization of Political Campaign based on real projections and trendings. Full Social Media presence.